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Hi, I’m Crystal

I'm a systems designer. I design how AI, people, and products work together, not just how they look.

I help companies adopt AI as a system, not a tool. I design the workflows, roadmaps, and adoption structures that let teams do more without adding headcount, and build the internal muscle to run it themselves.

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​“You design what needs to be designed. Not just what looks good.” - Tony, my former CTO

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What I'm Best At

Translating complexity into clarity

I turn fuzzy business goals into AI workflows, design systems, and roadmaps that teams can actually build from.

Building what doesn't exist yet

I think like an engineer and feel like a user. When the platform can't give me what I need, I build the layer it's missing.

Balancing intuition with evidence

I mix data, empathy, and instinct to make decisions that feel right and work in the real world.

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Selected Work

Whether it’s strategy or pixels, I’m here for the work that brings clarity and heart to complex ideas. I also build AI systems. See my work on GitHub.

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Influence Board

Redesigned a complex SaaS marketplace with our design team. Simpler flows, cleaner UI, and a scalable system ready for AI.

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View Case Study
View Case Study
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Echo

A video-first dating prototype that makes first impressions feel human again. Solo project focused on emotion, flow, and real connection.

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View Case Study
View Case Study
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Paisley

Worked with the architect to turn crypto UX into plain English. Designed for clarity, confidence, and trust.

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View Case Study
View Case Study

https://github.com/crystaljoyhatch

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