I’m Crystal Hatch 👋 A product designer with a product management background and roots in entrepreneurship. I live in the overlap of design, product, and delivery — some days I’m prototyping in Figma, other days I’m aligning roadmaps and OKRs, and most days I’m bridging the messy middle where strategy turns into something real.
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Entrepreneurial Roots:
I co-founded two fitness companies, scaling one to $700K/year and building another into a digital subscription platform with 100+ classes and a global audience.
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Product Leadership:
At Influence Board, I led a full SaaS platform redesign, built modular Figma systems, and grew our executive user base while saving $300K in dev costs.
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Hybrid Perspective:
I design with empathy, test with users, and translate insights into polished, scalable experiences.
What guides me:
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⚡ Making ideas real: The best part of my job is when strategy clicks and building begins.
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🤖 AI as a tool, not a buzzword: I use AI for prototyping, workflows, and sparking new creative doors.
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💬 Community + connection: From ProductTank to fitness, I design experiences that bring people together.
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🏃 Movement matters: I’m at my best when I’m active, building, and pushing toward the next milestone.
"Crystal has this amazing mix of vision and execution, and she leads with thoughtfulness and collaboration. She’s exactly the kind of leader who makes a real impact while lifting up everyone around her."
— Cody McDonald • Sr. Director, Product Management and UX (SCRAM Systems)
"From doubling our user base to saving $400K through smarter strategy, Crystal consistently finds creative ways to deliver results. She bridges product design and leadership seamlessly."
— Tony DeLollis, CTO
Reading clears my head and music warms my soul.
currently listening to
Ambyion
Dreamer
currently reading
Transformed
Marty Cagan
What I Do
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Product Design & UX
Wireframes, user flows, usability testing, design systems, UI prototyping in Figma.
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Product Strategy & Execution
Roadmaps, OKRs, agile workflows, MVPs, and aligning teams to ship under constraints.
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Community & Storytelling
Building brands and experiences that scale — from SaaS platforms to grassroots fitness communities.
Career Highlights (The Stuff That Stuck)
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📈 Scaled a SaaS Product While Cutting Dev Costs by $300K
Led the shift from freemium to B2B Concierge platform at Influence Board, redesigned UX/UI, and grew executive user base.
[ Read Case Study ]
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🏋️♀️ Built Two Fitness Businesses from the Ground Up
Scaled Awaken Denver to $700K/year with 20+ coaches and affiliates; pivoted Club Calisthenics into a digital platform during COVID, now with 2K+ YouTube subscribers.
[ Read Case Study ]
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🧠 Driving AI & Workflow Innovation
Prototyped with Vercel + Lovable, built custom GPTs for workflow efficiency, and co-organize ProductTank Denver to make AI practical for product teams.