I’m Crystal Hatch 👋
As a product leader and creative problem-solver, I bring people together, create systems that work, and always put the user first.

People, Process, Product. I believe these three pillars are the key to product success. With a foundation in design and UX, I help teams thrive through strategic problem-solving, design thinking, and iterative innovation.

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My journey into product management started with an entrepreneurial spark and a knack for turning challenges into opportunities. Along the way, I’ve worked across industries, blending hands-on work with big-picture strategy to create products that make an impact. As Director of Product at Influence Board, I’ve driven growth in B2B and B2C SaaS products, always connecting vision with execution and focusing on user-focused systems.

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How I Work: What makes my approach different? It’s all about balancing strategy, creativity, and collaboration:

• Empathy for users: Every decision starts with understanding and prioritizing the end-user.

• Data-driven strategy: Insights are only useful when they’re turned into clear, actionable roadmaps.

• Team empowerment: Great products come from aligned, collaborative teams.

 

I focus on solving real problems while keeping both aesthetics and functionality in mind. Whether it’s strategic prioritization, prototyping, or user research, every project is about driving business goals and delivering value to users.

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Let’s Connect! I’d love to chat—maybe over a virtual coffee? My portfolio is packed with stories about the products I’ve helped shape, from case studies showing how they’ve evolved to the frameworks I’ve used to bring them to life. Let’s connect and see how we can build something amazing together!