Hi, I’m Crystal

I help teams turn complexity into clarity, designing products, workflows, and platforms that reduce friction, respect people’s time, and feel intuitive from the first interaction.

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​“You design what needs to be designed. Not just what looks good.” - Tony, my former CTO

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I’ve led design and product strategy across SaaS platforms, fitness tech, and community-driven systems, working at the intersection of logic and intuition, structure and story.

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My work is grounded in one belief: when design reduces mental overhead, people feel more confident, more capable, and more connected.